It all begins with an idea.
The Late Shift is an event brand that started as a vision for electrifying night-time events. We were tasked with bringing this concept to life, creating a complete brand identity that captured the energy and excitement of late-night culture. From designing a bold and memorable logo to developing custom visual assets, we ensured that every aspect of The Late Shift's brand resonated with its target audience.
Beyond just branding, we strategically promoted The Late Shift's events, creating a buzz that was impossible to ignore. The custom assets we developed were perfectly aligned with the brand's identity, ensuring a cohesive and engaging experience across all channels.
Make it stand out.
To build momentum for their inaugural event, we executed a well-thought-out campaign that included digital ads, social media teasers, and more, all designed to generate excitement and anticipation. On the day of the event, we assisted in organizing and managing the event, ensuring everything ran smoothly. We also captured key moments from the party, which we later used to create an after-movie.
The impact of our efforts was clear when the first reel garnered an impressive 9,000 views in less than 24 hours, marking a successful launch for The Late Shift.
This project highlights our ability to not only create a brand identity but also help bring it to life through strategic promotion and event management, ensuring that The Late Shift made a lasting impression in the event scene.